Jill Lepore

Decades before Google or Facebook existed, a Madison Avenue advertising man started a company called Simulmatics based on a then-revolutionary method of using computers to forecast how people would behave. Historian Jill Lepore tells the story in her new book.

New Yorker writer Jill Lepore examines the history of polling in America. She tells Fresh Air's Terry Gross that today's polls may be less reliable — and more influential — than ever before.

Wonder Woman's creator, William Moulton Marston, had a secret life: He had a wife and a mistress and fathered children with both of them. Jill Lepore explains in The Secret History of Wonder Woman.