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How Advertising Affected Customer's Perceptions of Suburu

Writer and former "New York Times" advertising columnist Randall Rothenberg's new book is "Where the Suckers Moon." He follows Subaru's ad campaign from start to finish, from choosing a new ad agency to the finished commercial's debut during the Superbowl.

15:29

Other segments from the episode on December 5, 1994

Fresh Air with Terry Gross, December 5, 1994: Interview with Darcy Frey; Interview with Randall Rothenberg; Review of Christopher O'Riley's album "Histoire du Soldat; Pétrouchka; Apollo."

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Transcripts are created on a rush deadline, and accuracy and availability may vary. This text may not be in its final form and may be updated or revised in the future. Please be aware that the authoritative record of Fresh Air interviews and reviews are the audio recordings of each segment.

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