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49:53

An Ad Man Reflects

David Ogilvy is one of the founders of Ogilvy & Mathers, one of the top 4 advertising agencies in the world. He joins Fresh Air's Terry Gross to discuss what he believes is and is not an effective way to sell a product.

Interview
24:51

Into the "Vortex"

Scott B and his wife Beth B started a low-budget film company called B Movies. Their latest film -- their first shot on 16mm -- is New Wave detective movie starring punk icon Lydia Lunch.

Interview
01:00:17

Exposing the "Pills that Don't Work"

As a member of the Public Citizen Health Research Group, Dr. Sidney Wolfe cowrote a book which looks at the safety and efficacy of brand-name and generic over-the-counter drugs. He answers questions from Fresh Air listeners.

Interview
47:05

A Leader in West Germany's Green Party

Petra Kelly's frustration in Parliament was one of several factors which inspired her to cofound the political party, which promotes non-violence, feminism, and environmentalism. She is currently advocating against NATO's installation of missiles in her country.

Interview
40:42

Director Robert Young

Before beginning production, Young spends weeks living the life of his movies' characters to more authentically capture their experiences. His films often center on the injustices committed against marginalized people.

Interview
25:14

On the Nature of Christian Faith

Brad Allison is an Evangelical pastor in Philadelphia. John Gordon became a Christian in college. His scholarship led him away from religious fundamentalism. He is now the chaplain at Albright College. The two religious leaders speak with Fresh Air listeners about their faith.

44:50

A Glimpse into the "Hearts of Men"

In her new book, writer Barbara Ehrenreich explores marriage from the 1950s onward. She identifies different cultural forces which fueled men's resentment toward their wives, and which contributed to the pay gap of between working men and women.

Interview
33:23

Finding Salvation in the Evangelical Tradition

Fresh Air broadcasts a special feature produce for the month of October called On This Side of Paradise. The miniseries focuses on the state of religion in America today. The first installment features stories of people who converted to Christianity during their adult lives.

Commentary
55:30

Investing in SEPTA's Future

After the Southeastern Pennsylvania Transportation Authority's recent takeover of regional commuter rail systems and a recent strike, ridership of SEPTA's rail lines declined nearly 20%. SEPTA General Manager David Gunn and consultant Vukan Vuchic consider how SEPTA can better manage fares and improve service for commuters outside Philadelphia city limits. Fresh Air callers voice their concerns.

44:29

A Convicted Murderer's "Fatal Vision"

Journalist Joe McGinniss's latest book investigates the Manson-family-style killing of Jeffrey MacDonald's daughters and pregnant wife. MacDonald was eventually convicted of the murders nine-and-a-half years later.

Interview
56:08

Returning to a Figurative Architectural Language

Michael Graves sees his design aesthetic as one that moves away from the abstraction of steel and glass, instead finding continuity in the figurative language of past architectural styles. His approach and use of color continue to polarize critics.

Interview
54:54

Folk Musician Michael Cooney

The singer and guitar player muses on the origins and definitions of folks music, his approach to writing children's songs, and the rigors of having been a traveling musician for over two decades.

Interview
36:44

Observing "Gorillas in the Mist"

Researcher Dian Fossey returns to Fresh Air to share more of her findings about gorillas' social and sexual behavior, and her experience confronting poachers, all of which she details in a new book.

Interview
56:39

A Panel Discussion on Pope John Paul II

Monsignor John Patrick Foley of the Archdiocese of Philadelphia and Temple University professor Leonard Swidler discuss their views on the popularity of the pope, his concern for social justice, and what some see as his conservative positions toward doctrine, hierarchy, and women in the church. Fresh Air listeners call in with their questions.

23:49

A TV Star on Her Animal Advocacy

Comedic actress Betty White played the Sue Ann Nivens, a sex-obsessed television show host, on The Mary Tyler Moore Show. Her new book about the relationship between humans and pets builds on her work for animal welfare.

Interview
48:22

The Possibility of Nuclear "Armageddon"

Journalist Fred Kaplan's new book explores the evolution of the United States' nuclear arms policies through the lens of rivalries between the Air Force and Navy and the increasingly theoretical analyses made by political figures and think tanks.

Interview
29:48

A Center City Jazz Club Owner

Billy Kretchmer owned a popular Philadelphia club which was a destination for established and aspiring jazz musicians. He was also a clarinetist who led the house band. After health problems forced him to stop playing, Kretchmer closed the club in the 1960s. After several surgeries, he will perform again for the first time in 17 years.

Interview

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